The best donor stewardship practices are the result of careful planning and strategic implantation. Here are five things to keep in mind if you want to ensure donor stewardship goes smoothly with your organization!
1. Organize and Strategize Efficiently
One of the best things you can do for your donor stewardship strategy is to organize and strategize before actually diving into any of the actual tasks.
Having a dedicated team put together to overlook donor stewardship and having relevant technology measures in place will ensure that communications are efficient, swift, and easily manageable.
2. Show Plenty of Gratitude – and Quickly!
You want to make sure that you are processing donor gifts quickly. Once a donor have given gift, make sure that you respond with a grateful thank you note as soon as possible.
If you let too much time lapse between the donation and the acknowledgement, it may reflect badly on your organization and discourage your donor from giving again.
You want to ensure that thank you notes are sent out quickly to maximize on the ‘feel good’ emotions that the donor is feeling right after giving a donation.
3. Don’t Go Overboard with Communication
You don’t want to saturate your donor’s inbox with messages. Remember that quality of communication far outweighs the quantity.
The important important stewardship practice you want to follow is to personalize all your communication. This is invaluable in showing your donors that you are interested in them as individuals and are not just sending them generic communication.
4. Keep Your Donors Updated on Progress
Donors want to feel like they’re making a difference. This is best done by keeping them updated on your organization’s progress through regular communication.
Instead of simply listing down your achievements, try to build a story around your organization’s mission. Be as creative as possible. This will get your donor’s engaged in your organization and motivate them to stay involved.
It will also show them that their donation’s have not gone to waste and give them a more substantial understanding of exactly how they’ve been used. These are all important factors in order to keep your donors involved enough for them to feel inclined to give a gift again.
5. Take Their Advice into Consideration
Ask your donor’s for advice on how you can improve your organization or how they would like to get involved and then actively act on that advice.
Give them opportunities to interact with your organization the way they would like whether that’s through being invited to social events or getting volunteer opportunities or simply getting updates on progress.
Donor stewardship is an important part of cultivating your donors. Once you get them interested enough – they’ll want to stick around for the long haul!