Marketing strategies for nonprofits are not just about getting people to donate to your cause; it’s also about getting them interested and enthusiastic about it. We lay out five ways to stay on top of your marketing game with ease!
1. Use Multimedia
One of the most effective ways to get your message across to people is by using different mediums. Visual storytelling is a great way to create interest. Pictures, infographics, and videos are all great ideas to showcase the work that you have been doing or the vision you are interested in without risking the prospect of your audience getting bored.
2. Don’t Neglect Direct Mail
While digital media is a great tool to use for your marketing strategy, don’t think the age of old snail mail is dead quite yet. Sometimes, traditional handwritten notes and letters can make a much greater impact than email because of how it gives a personalized feel to the receiver.
Using direct mail to communicate with major donors or cultivate potential donor relationships is a great way to portray your organization as one that treats their donors with care and respect.
3. Personalize Your Content
Personalizing content goes beyond just handwritten notes and signatures (though those are great too!) What we mean by personalizing your content is that you should pay attention to things like age groups, gender, and demographics.
Marketing campaigns need to be tailored to the specific group you are targeting, otherwise, you will be wasting precious dollars preaching to the wrong group of people. Millennials and Baby Boomers will react differently to content and as such, should be given different content.
Study donation patterns for each age group and the motivation that drives them both. Knowing this information will help you tailor your campaigns in a way that speaks out to them directly.
4. Tie Your Campaigns Together
Sometimes a great marketing campaign can fail miserably if it doesn’t tie in with your organization as a whole. Make sure you have a clear focus and stick to it – make your campaigns and slogans, your events and your content reflect your goal and your mission.
This will show your donors and stakeholders that you are committed and driven instead of just shooting in the dark.
5. Use Social Media to Your Advantage
Facebook, Twitter, and YouTube all provide great platforms for you to reach out and interact with people interested in your cause. You don’t need to repeat the same content everywhere – be creative! Using different campaigns for different platforms is perfectly fine as long as you are making sure to tie things together as we suggested in point #4.
Social media is a fast and cheap way to announce upcoming events, involve people in volunteering programs, and let people know the progress you’ve been making and the best part is, you have direct and quick access to interact with people who want information or have comments.
An active social media presence will show people you are an active organization and are interested in listening to what they have to say as well, which will increase the chances of them making a donation.