Unsurprisingly, donors would want to have information about the nonprofits that they are donating to, especially if it is one that they have never given to before. Donors are particularly more focused on effective fundraising for nonprofits and how this information is delivered to them.
How to Communicate Effectiveness to Donors
Donors are pressed for time. They do care about whether your nonprofit’s cause and operations are substantial or not, but it is critical for delivering this information to them in the most straightforward manner. Give them only what they need, and don’t take up more time than necessary.
However, this doesn’t mean that donors would be satisfied with just a tidbit – they want the full picture as well. Most donors, when trying to look into the effectiveness of your organization, want to know about the impact, the use of funds raised, the legitimacy, and the mission. Not only do they need this information, but they also want it to be delivered to them most transparently, and as easily understood as possible.
Most prospective donors who are interested in donating would prefer to get this information from the nonprofit itself. Still, others prefer to get it from reliable intermediaries who would have an unbiased opinion.
Based on this, when looking into appealing to more donors, there are certain things to keep in mind:
Updating the Organization’s Profile
Keeping your nonprofit’s profile updated is important because new donors would be looking through it before they decide to donate.
Donors appreciate being able to interpret data on their own in a consistent way, so charting your impact is an excellent initiative for nonprofits to be able to attract new donors. Featuring a link to your reports on your website or in your signature can lead new donors here and let them see your effectiveness.
Connect With Donors
Even if donors are taking a more critical approach towards your organization, the act of donating is more to do with their emotional approach to the world. Therefore, you need to make that emotional connection with your donors.
After donating, donors want to know how the organization used the money and what impact they managed to make. Following up and providing information on how the funds helped you in your mission can strengthen the connection you have with your donors and make them feel satisfied.