In the modern era of technology and digital communication, a website is critical for any organization’s long-term success, whether it is a nonprofit or a commercial one. A strong online presence can help build awareness, establish a communication channel with existing and potential donors, create opportunities to spread the word about your purpose, and raise money in the process.
Keeping all of this in mind, you need to follow some nonprofit website design best practices, so that all visitors, including donors, can be inspired to take action.
Don’t assume that your visitors know what your purpose is. Even if you think it is glaringly obvious, take your time to let your visitors know what your organization is all about. Prospects will likely find your website through links and social media and sometimes organic search. So, they may not necessarily be familiar with you. Use your website as a platform to clarify your objectives, what positive impact you aim to make in the world, and what you have done to achieve it so far. By offering a clear call-to-action, you should try and inspire your visitors to join in with your mission.
Ease of Accessibility
The website is usually the primary source for donors to make contributions or prospects to find out about your organization, so it should be optimized for all kinds of users. Since most people access the internet on their phones, mobile optimization is absolutely essential and should work for all kinds of operating systems. The web pages should load faster and not have so many elements that it becomes confusing but should be very clear-cut and allow for intuitive browsing.
Don’t ask for too much information on the donation page and make the process as simple as possible. For profiling purposes, you can send out a form after the donation is made.
Getting media attention can be a major advantage for a nonprofit and often has a huge positive impact. The website being media-friendly means that journalists and reporters find it easier to find information about your organization. Media attention can bring in donations or raises the profile of your nonprofit by drawing the public’s attention to it. Make sure to include the profiles of your board of directors and key personnel, as well as their contact information, to make it easier for people to reach out to them.
Whether you run your campaigns on social media, keep them offline, or integrate both platforms, your website content should be the same as that on other platforms. Use the same logo and colors as other promotional materials with the same message. Having a consistent brand greatly increases your chances of being recognized, increases recall, and creates a strong brand identity. The content on your website should ideally be front and center on your website to draw attention to it.
Besides these four things, your website should also always link back to your social media. Websites are a very one-sided communicative method. To engage with donors and prospects better, you should invite them to converse with you through your social media accounts.