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How to Ask For a Donation in an Email

Did you know that how you ask for a donation is one of the most influential factors that decide the future of your campaign? In fact, it won’t be a stretch to say that how you ask for donations can make or break the campaign. Whether you prefer to visit potential donors in person or want to send an email, you get only one chance to convince them to help your cause and make donations with open hearts.

If you have asked for donations before, you are probably already aware of the fact that persuading potential donors to support and donate for your cause is not a child’s play. Therefore, if you are asking for donations through an email, it is essential to do it the right way. If you are interested in coming up with an email that will make your target audience reach out for their check books, read on to learn how to ask for a donation in an email.      

Mind Your Subject Line

This is one of the most important parts of an email because the subject line s what makes the first impression. Make it as gripping as possible to make sure that your potential donors click on the email and are intrigued enough to read on till the end!  

Get Straight to the Point

No one likes to read long paragraphs and beat around the bush. Keeping this in mind, make sure you get to the point quickly. While this technique is not suggested when asking for donations in person, it is your best bet when it comes to asking for a donation in an email. It is advisable to state your intent in the paragraph.

Be Compelling!

If you want some real donations for your cause, you have to come up with a compelling email that convinces them to donate for your cause. However, the aim is to do that without coming off as pushy or assertive. Here’s how you can do that.

· Add a Short Story 

Adding a relevant story is a brilliant way to grip attention. Stories are naturally gripping. Moreover, they can reach most people on a deeper level, giving them something to which they can relate. If you can do that, half the work is done!  

· Show Why Their Donations Matter

An easy and subtle way to convince potential donors is to show them how their donation will make a difference. Tell them who will benefit from it and how you will employ the donations they make for your cause.

· Call to Action

One of the most common mistakes that you can make is underestimating the power of to action. Ask potential donors at least 2 – 4 times to make donations. However, do it in a subtle way. Also, don’t forget to add links!

Now that you know how to ask for a donation in an email, it’s time you do it right and take your campaign to the next level!

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