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How to Boost Your Nonprofit Using Mailchimp

It can be a struggle to juggle the bundle of tasks that come with running a successful nonprofit. There are funds to be raised, donors to be thanked, events to be marketed and volunteers to be recruited.

Using the correct email marketing tool, such as Mailchimp, can make communication more effective and help showcase your success and growth. We’ve highlighted some of the features Mailchimp offers and why we think it’s the right pick for you.

What is Mailchimp?

Founded in 2001, Mailchimp is an email marketing service that offers you free membership for a database of up to 2,000 subscribers. You get the opportunity to design newsletters, integrate with the social media platforms you already use, and keep tabs on the results.

What Can You Do With Mailchimp? 

1. Create

From emails, ads, and landing pages – Mailchimp offers you the chance to create marketing content that suits you best. Also on offer an easy-to-use designing tools that can make anyone design like a pro. These help ensure that the emails you’re sending out look professional and have more impact.

2. Connect

You can integrate Mailchimp with other useful online tools such as Atendstar, Acuity Scheduling, and Adpoll to get more out of your emails. It makes it easier to generate interest in events and gather feedback all through one platform.

3. Automate

Mailchimp lets you set up automated emails, follow ups, welcomes, and more without you needing to do everything step by step. It gets everything organized in one go, leaving you free to focus on other impending tasks with the rest of your time.

4. Optimize

There’s no point in putting in all the effort to design emails and campaigns and send it out to hundreds of people with no idea of whether its gaining traction or not. Mailchimp solves that dilemma by letting you track your progress with its optimization tools.

They ‘translate your data into insights’ so you have a better idea of what’s working and what’s not and tailor changes accordingly. It’s highly detailed and customizable so you can see the exact insights you want to develop your engagement strategy.

Why Mailchimp is a Useful Tool

Despite the popularity of social media, email is still a significantly more effective way to acquire interested clients in comparison—nearly 40 times that of Facebook and Twitter!

With limited time and people, it is essential that you are working as efficiently as possible. Services like Mailchimp will help nonprofits maximize their outreach by bringing it all into one, cohesive place.

It’ll become easier to develop and stay connected to an existing donor base. This will leave you with time to focus on reaching out and building new relationships with potential donors in a way that is personalized, informative, and resourceful.

More impact