As Dalai Lama famously said, the roots of all goodness lie in the soil of appreciation for goodness.
Donors have a noble soul because they value the bonds of humanity and consider it their responsibility to help those in need. The funds and donations from these benefactors are what enable the nonprofit organizations to bring their vision of serving others to life and make this world a better place to live.
It is simply tragic to let their contributions go unnoticed or unappreciated. Also, acknowledging your givers is the key to ensuring donor sustainability and continued funds for your organization.
Therefore, it is important for every nonprofit organization to thank their donors and share with them the credit that they deserve.
Since it’s the world of digitalization where every individual, as well as organization, has an online presence, the ideal way to ensure that your donors are properly acknowledged is to thank them on a similar platform.
With billions of active users every second, Facebook is the best social media website where you can thank your donors to make them feel truly valued.
Here are a few tips you can follow to make this acknowledgment a really memorable one for your benefactors.
The special feature
Facebook continuously tries to enhance its user experience. Keeping in line with this objective, they even launched a thank you feature for nonprofit page admins last year.
If you had volunteers organize a fundraiser on your behalf or any other donor who does the same, then you can thank them directly via the Facebook account for your nonprofit organization. (You obviously have a Facebook page, right? In the rare case that you don’t, then make one today. You are missing out on great opportunities because this is where the entire world is!)
Follow these steps to pleasantly surprise the people who helped you by organizing a fundraiser.
- Open your nonprofit organization’s Facebook page.
- Click on the ‘Fundraisers’ tab on the top left side of your page.
- Choose the fundraiser that you want to thank.
- When their page opens, click on ‘write something.’
- Express your gratitude and heartfelt wishes for their generosity and compassion.
- Add an optional photo or any other tag to make the acknowledgment more personalized and special.
- Hit the ‘post’ button.
As for thanking individual donors, you can follow these useful tips.
Everyone has hundreds of things in their news feed. Begin with a clear point such as ‘because of your help’ or ‘thanks to your generosity’ to captivate the user immediately.
Stand out from the crowd
Customize your thank you note according to each individual or any other entity that helped you. Add their photo if you have one or use a picture of what their proceedings helped you to accomplish.
You might have come across the #WhyIGive Instagram campaign. It was initiated by the nonprofit organization charity: water. Here they feature their donor’s stories with a quote and photo showing why they contribute to the cause.
You too can use similar tactics to express your deepest gratitude for your donors and tell them that you hold them in high regard.