The ability to tell stories that can resonate with the readers is a skill that shouldn’t be taken for granted. As a nonprofit, your sustainability depends largely on your ability to acquire and retain a dedicated base of donors who are willing to help your organization reach its goals.
Storytelling is a great way to draw people into your cause and get them to remain invested in the long run. But if it’s not done with proper care, it can fall flat and do the opposite of what you intend. Here’s how to write a fundraising story that makes an impact!
Start with the Basics
Before you even begin to write your story, you will need to have a basic understanding of where you intend to go with it and what message you want to put across. A story for the sake of a story is pointless because it’s not going to help get people involved.
In order to have a clear picture of where you want to go with your story, focus on the why’s and how’s of your story. It should portray the essence of why donating to this cause is important and how that donation is going to help the cause and the effect it will have.
Create Strong Characters
A story is only as good as its characters. You want to make sure that the characters you choose to portray are realistic, multidimensional, and purposeful. They should be able to command emotion in the audience whether it is awe, sympathy, or empathy.
No matter how wonderful your cause is – if you do not have characters that resonate with your audience, you will not be able to get your point across effectively.
Highlight the Problem
There’s always a conflict to any good story. This is a great opportunity to bring in the why aspect of your storytelling; highlight the problems that you, as an organization, are facing and use it as a tool to show obstacles in your character’s path.
Get the Audience Involved
Once your viewers are invested in your story and your characters, give them an opportunity to be a part of it. This is the defining point of your storytelling – it’s a chance to show potential donors how they can play the hero by getting involved. The more effectively you portray how donors will be making an impact, the more likely they are to get involved.
Storytelling is a tool that can help take your fundraising expertise to another level. Just keep the points we’ve mentioned in mind and you’ll be good to go!