1. Don’t Use Technicalities
By technicalities, we mean overly complicated facts and figures. When you’re telling a story, you want to immerse the audience in your characters’ lives and appeal to their emotions, not necessarily their logic. There are plenty of other places where you can use facts and figures effectively. However, when it comes to storytelling, it is best to leave them out of your story unless absolutely necessary.
2. Have a Clear Structure
Like any story, the one you write for your nonprofit should have a clear structure. This means writing a beginning, a middle part, and an end. The story should begin by introducing your main character and giving them context. From here, progress the story by creating conflict and showing the obstacles the character faces. You can transition from this into your conclusion where you can involve the audience by showing how they can make a difference and a positive change in the character’s life.
3. Don’t Generalize
Effective storytelling for nonprofits will be focused. This means no throngs of characters that add to the confusion, no multiple streams of conflict – just clear, concise narrative. You want to focus on a few characters and put your energy into making sure that the audience empathizes with them. This is going to be much more effective than introducing too many characters that people can’t even keep up with.
4. Write for Your Demographic
You can’t appeal to everyone the same way. Don’t try to write a story that can make everyone connect with you – it’s not only going to be extremely difficult but it also highly unlikely to happen. This is why it is better to target a specific section of your audience and have a clear purpose in mind.
Are you trying to get younger adults to volunteer or donate or are you looking to capture the attention of the corporate sector or the media? Tiny nuances in your story can be altered to suit your target demographic making sure that your story is as effective as possible.
Storytelling is a craft but when it’s done right, it can be far more effective than simply campaigning for a cause. Keep these tips in mind while writing your story and you’ll be bound to connect with your audience.